BRAND TRANSFORMATION
These three examples above were prior to the brochure brand transformation. The new designs below are a classic dark approach, adding textures and bold typography showcasing for timeless visual appeal. This is the innovative feel I encouraged for the brand as it is impactful as the quality of the products. This branding established a style that paved the way for all brand touch points for the future and exemplifies the sustainability with the metamorphosis for the visuals of the brand.
Revitalizing the Classics
This bag series marketing launch objective was a classic traditional style. Reintroducing these bags with new features showcasing the classic appeal by utilizing a wood background and using dark browns tells a story about a job site. The consumer can visualize their tools and familiarity with jobsite textures. The black apron pouch spread across the page guides and provides movement to the viewers eye to the pouches in the gatefold to the right.
Tradesman Pro Bag Series
Tradesman Pro was a new tool storage sub brand that is an innovative series of bags constructed with a new durable material to stay competitive in the marketplace and a step up from the traditional bags. For this design, I combined a dark undertone using an earthy tan and green to complement the orange accent of these bags. This is harmonized with the distressed style of typography and an overall light tone of the background for these bags to take serious position to consumers.
Art Direction
Directed this identity and collateral with a team member. The Bucket Work Center is a brand-new innovative lineman exclusive product revolutionizing the way the Utility trade works. The logo is simple using bucket line art image including the oversized “B” and prominent over-emphasizing the “B“ in Bucket. This brochure has a full gate and die-cut. The intent was to showcase the new identify multiple times to resonate with the audience. Turning the cover exposes the full beauty and functionality of the product. The logo appears in the same place keeping the brand strong. As the gatefold is turned to reveal the final product line the logo remains in the same place leaving this product brand unforgettable.
