CORPORATE IDENTITY
The Initial Design Review:
Identity design for a law firm that requested a fresh and updated logo based on a change to the firm name. The scales of justice was the only element to be incorporated into their identity. I had wide latitude on design choice and brand identity. The two tone blue was chosen for a clean, dignified, and trustworthy appearance.
The folder with business card is given to their clients with final documentation, so that their firm name is easily recognizable to their clients as representation at a later date, and with the intent the clients will have all the information at their fingertips to contact or to refer potential clients.
This identity project demonstrated my initiative as limited direction was provided and to identify the appropriate design to convey the look they were seeking.
Final Output:
Printing with 877 silver and blue two tone combination.
Final Corporate Identity Collateral:
