ECOMMERCE ENRICHED CONTENT STRATEGY
E-Commerce Enriched Content Strategy
22% - Increase in Conversion &
32% - Increase Overall Sales
With the E-commerce path to purchase methods emerging, the exposure for Klein Tools was becoming more prevalent with their online presence. The imagery for large retail online partners needed to be more impactful for positive engagement for sales conversion and increased attraction to new customers. I led the direction for the guidelines and the over all visually essence and rules and guidelines for this new direction to be disseminated to all stake holders involved. This enriched content is a guide for training and presenting examples for directional input.
Iconography Strategy for Pliers
Icons designed for Klein's second to none professional tradesman pliers. Created these new icons to counter a competitor to visually identify the distinct differences why Klein's pliers are #1 in the industry. It also complimented a proposed new identity with the bold geometric look. Proposed for digital campaigns, print collateral, retail signage, packaging…etc.
Iconography for Pliers
Example of an Amazon page in practice with proposed icons.
