My mission is simple. Reflecting strong commitment in both creative innovation and fostering collaboration. Pushing creative boundaries, not only focusing on producing unique outcomes but empowering teams to tap into their full potential. My approach is centered around leadership that inspires, as well as a strategic, cohesive vision that aligns with the broader goals of brand growth and consistency.

My mission is simple. Reflecting strong commitment in both creative innovation and fostering collaboration. Pushing creative boundaries, not only focusing on producing unique outcomes but empowering teams to tap into their full potential. My approach is centered around leadership that inspires, as well as a strategic, cohesive vision that aligns with the broader goals of brand growth and consistency.

My mission is simple. Reflecting strong commitment in both creative innovation and fostering collaboration. Pushing creative boundaries, not only focusing on producing unique outcomes but empowering teams to tap into their full potential. My approach is centered around leadership that inspires, as well as a strategic, cohesive vision that aligns with the broader goals of brand growth and consistency.

PORTFOLIO.

PORTFOLIO.

Simple mission, reflecting strong commitment in both creative innovation and fostering collaboration.

Simple mission, reflecting strong commitment in both creative innovation and fostering collaboration.

Ecommerce

[ + ]

Ecommerce

[ + ]

Brand Sustainability

[ + ]

Brand Sustainability

[ + ]

Packaging Rebrand

[ + ]

Packaging Rebrand

[ + ]

(proven) EXPERIENCE.

(20+ yrs.)

PROFESSIONAL
EXPERIENCE.

February 2025 - Present

Victor Technologoes

Freelance Contractor

Developing catalog page layout concepts for presentation of new products for office supply catalogs and designing other marketing deliverables.

February 2025 - Present

Victor Technologoes

Freelance Contractor

Developing catalog page layout concepts for presentation of new products for office supply catalogs and designing other marketing deliverables.

March 2024 - October 2024

Klein Tools

Associate Director, Creative Services

Oversaw all creative functions through the development of strategies and processes to move the marketing operations forward. Led and art directed the creative execution of key campaigns, overseeing all phases from conceptualization to successful project completion, ensuring alignment with brand vision and objectives.

March 2024 - October 2024

Klein Tools

Associate Director, Creative Services

Oversaw all creative functions through the development of strategies and processes to move the marketing operations forward. Led and art directed the creative execution of key campaigns, overseeing all phases from conceptualization to successful project completion, ensuring alignment with brand vision and objectives.

January 2014 - April 2021

Manager, Creative Services

Oversaw and led art direction for the development of all packaging, brochures, advertising (on-line and print), product and web communications. Strategically built teams of high-level designers, production artists, freelance designers, and photographers. Trained and mentored new hires and contractors. Exercised traffic management and the development of timelines to meet sales goals contributing to the financial growth of the company.

January 2014 - April 2021

Manager, Creative Services

Oversaw and led art direction for the development of all packaging, brochures, advertising (on-line and print), product and web communications. Strategically built teams of high-level designers, production artists, freelance designers, and photographers. Trained and mentored new hires and contractors. Exercised traffic management and the development of timelines to meet sales goals contributing to the financial growth of the company.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

June 2005 - April 2012

Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

June 2005 - April 2012

Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

March 2000 - June 2005

R.H. Donnelley

Division Graphic Designer

Developed and designed effective advertising campaigns for top local accounts/businesses to be reachable by consumers. Acted as a final decision maker and/or consultant in design and production. Assisted multiple offices with ad campaign deadlines.

March 2000 - June 2005

R.H. Donnelley

Division Graphic Designer

Developed and designed effective advertising campaigns for top local accounts/businesses to be reachable by consumers. Acted as a final decision maker and/or consultant in design and production. Assisted multiple offices with ad campaign deadlines.

April 2012 - January 2014

Senior Graphic Designer

Managed packaging development and art direction, supporting $8MM globally and $4MM in the electrical distribution market. Oversaw design of sales materials and led visual branding for packaging, brochures, and retail promotions. Enhanced the company's design aesthetic for brochures, driving improved engagement and consistency.

April 2012 - January 2014

Senior Graphic Designer

Managed packaging development and art direction, supporting $8MM globally and $4MM in the electrical distribution market. Oversaw design of sales materials and led visual branding for packaging, brochures, and retail promotions. Enhanced the company's design aesthetic for brochures, driving improved engagement and consistency.

(tech) STACK.

Photoshop
Photoshop
InDesign
InDesign
Illustrator
Illustrator
Acrobat Pro
Acrobat Pro
Microsoft 365
Microsoft 365
Framer
Framer
Figma
Figma

(proven) TRACK RECORD.

(proven) TRACK RECORD.

Packaging Refresh

[ + ]

Packaging ReBrand

[ + ]

Ecommerce

[ + ]

Ecommerce

[ + ]

Brand Sutainability

[ + ]

Brand Sutainability

[ + ]

"Simple mission, is reflecting strong commitment in both creative innovation
and fostering collaboration".

"Simple mission, reflecting strong commitment in both creative innovation
and fostering collaboration".

(20+ yrs.)

PROFESSIONAL
EXPERIENCE.

February 2025 - Present

Victor Technologies

Freelance Contractor

Developing catalog page layout concepts for presentation of new products for office supply catalogs and designing other marketing deliverables.

March 2024 - October 2024

Klein Tools - 2005-2024

Associate Director, Creative Services

Oversaw all creative functions through the development of strategies and processes to move the marketing operations forward. Led and art directed the creative execution of key campaigns, overseeing all phases from conceptualization to successful project completion, ensuring alignment with brand vision and objectives.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

January 2014 - April 2021

Manager, Creative Services

Oversaw and led art direction for the development of all packaging, brochures, advertising (on-line and print), product and web communications. Strategically built teams of high-level designers, production artists, freelance designers, and photographers. Trained and mentored new hires and contractors. Exercised traffic management and the development of timelines to meet sales goals contributing to the financial growth of the company.


June 2005 - April 2012

Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

March 2000 - June 2005

R.H. Donnelley

Division Graphic Designer

Developed and designed effective advertising campaigns for top local accounts/businesses to be reachable by consumers. Acted as a final decision maker and/or consultant in design and production. Assisted multiple offices with ad campaign deadlines.

April 2012 - January 2014

Senior Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

(tech) STACK.

InDesign

Illustrator

Photoshop

Acrobat Pro

Microsoft 365

Framer

Figma

(20+ yrs.)

PROFESSIONAL
EXPERIENCE.

February - 2025 - Present

Victor Technologies

Freelance Contractor

Developing catalog page layout concepts for presentation of new products for office supply catalogs and designing other marketing deliverables.

March 2024 - October 2024

Klein Tools - 2005-2024

Associate Director, Creative Services

Oversaw all creative functions through the development of strategies and processes to move the marketing operations forward. Led and art directed the creative execution of key campaigns, overseeing all phases from conceptualization to successful project completion, ensuring alignment with brand vision and objectives.

April 2021 - March 2024

Senior Manager, Creative Services

Directly managed a team of 9 designers to execute omni-channel projects including product launches, promotional activities, tradeshow design, and other marketing initiatives. Operated multi-functionally to support sales, human resources, and other departments, contributing to the success of all company initiatives.

January 2014 - April 2021

Manager, Creative Services

Oversaw and led art direction for the development of all packaging, brochures, advertising (on-line and print), product and web communications. Strategically built teams of high-level designers, production artists, freelance designers, and photographers. Trained and mentored new hires and contractors. Exercised traffic management and the development of timelines to meet sales goals contributing to the financial growth of the company.

April 2014 - January 2014

Senior Graphic Designer

Managed packaging development and art direction, supporting $8MM globally and $4MM in the electrical distribution market. Oversaw design of sales materials and led visual branding for packaging, brochures, and retail promotions. Enhanced the company's design aesthetic for brochures, driving improved engagement and consistency.

June 2005 - April 2014

Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

June 2005 - April 2014

Graphic Designer

Designed packaging, catalogs, brochures, and instruction manuals, ensuring visual consistency across marketing materials. Developed training modules and presentations, supporting client acquisition and employee education. Provided photography and illustration for marketing campaigns, contributing to website and promotional success.

March 2000 - June 2005

R.H. Donnelley

Division Graphic Designer

Developed and designed effective advertising campaigns for top local accounts/businesses to be reachable by consumers. Acted as a final decision maker and/or consultant in design and production. Assisted multiple offices with ad campaign deadlines.

(tech) STACK.

InDesign

InDesign

Illustrator

Illustrator

Photoshop

Photoshop

Acrobat Pro

Acrobat Pro

Microsoft 365

Microsoft 365

Framer

Framer

Figma

Figma

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Returning home

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